During 2025 the South Gippsland Landcare Network engaged me to help them with a brand refresh. Their old logo was outdated and in need of a fresh look and direction. They also needed a brand built to sit with their new logo. The new icon created within the logo is one thats connecting through the circle but also forming the collaboration of the Landcare Network. It is balanced in form with the land / hills (Strzelecki Ranges), across the farms and to the coast / waterways. All centred around regeneration and caring for the environment. The font paired with it is a sans serif that keeps the brand fresh. The colour palette is taken from the Biodiversity Protection plan utilising the muted tones with a few tweaks to them. There is also the option with some of the curved elements of the logo to create image frames across any brand layouts and styling. As part of the new brand a stationery package was created including Letterhead and Business Card designs as well as the 2025 Annual Report Design & Layout.
