Mae Pilates engaged me to create a brand design for their new local Gippsland business. Located in Moe, Mae Pilates offers a little oasis for mindful movement for every body. The logo and brand was designed to reflect this through subtle design cues across the entire suite from type selection, logo form and colour palette chosen. The logo utilises a contemporary typeface broken into a full type form logo and smaller M icon with the inclusion of a small wave - a subtle clue of the human body movement. A beautiful combination of greens were chosen linking to the nature element of pilates. Overall the brand created reflected a sense of calm, nature and balance.
