Be Strong are a fitness facility based in Gippsland who specialise in a motivating, inclusive and challenging group training for all fitness levels with their client base being mainly female. They required a rebrand in order to elevate their visual image to a high standard as well as make more inline with what they offered. Using their main aim of motivating people to be a better version of themselves the greater symbol was used as a main identity element. This along with motivating language such as challenged (is greater than) easy and supporting graphics an engaging and energetic visual identity was created. This project was completed while working at The View From Here Design Studio under the creative direction of director John Calabro.