AVON RIDGE
BRAND IDENTITY

Avon Ridge is a winery and restaurant in Maffra. The client was looking for a re-brand of their current branding but still maintaining elements of their original design. Drawing inspiration from the use of chalk, chalk boards and recycled materials the brand needed to reflect their current local clients but also attract new ones from Melbourne and beyond. The opening of the new restaurant offering fine dining required a brand that could reflect a formal setting but also be flexible to reflect the relaxed atmosphere offered for events such as Sunday Sippers.

Handwriting and chalk mixed with a serif typeface and elegant typesetting created the balance needed across the logo as well as graphics. These were rolled out across business cards, menus, signage, brochures and a website.

This project was designed while working at The View From Here.